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  • Optimizing the Prospect's Brand Passage
    Optimizing the ... Article from: News Direct January 2006 – Issue 52 OPTIMIZING THE PROSPECT’S ... PASSAGE BY SUSAN LINDER, LINDER ASSOCIATES W ith direct response rates declining, leveraging the value ...

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    • Authors: Susan Linder
    • Date: Jan 2006
    • Competency: External Forces & Industry Knowledge
    • Publication Name: News Direct
    • Topics: Life Insurance>Marketing and distribution - Life Insurance